One thing photographers have in common with medical professionals– we both are likely to see a few people during the course of the day who are anxious to be submitting to a bit of scrutiny, but are hoping for a good outcome.
As a commercial photographer, I’ve made portraits for businesses large and small but ultimately it’s the relationship I have with individual in front of the camera, and the impact that I can have on their success that keeps me motivated.
Does your practice have great amenities, a smiling staff or a beautiful interior? Give your patients a sense of what they can expect by featuring photos of your practice on your site instead of generic stock photos.
I look for the authentic details that tell the story of what it’s like to visit your office–from the waiting room, to behind the scenes with the staff.